The Latest Deal With Sony Pictures Highlights Comcast's Efforts To Push Its On-Demand And...

The deal showcases the cable giant’s efforts in pushing the online streaming and on-demand video service, and rightly so as the advanced offerings such as Xfinity Streampix have helped the company trim its pay-TV subscriber losses. Moreover, it is increasingly clear that, the way the overall pay-TV industry is trending, the traditional pay-TV market will witness a decline in the coming years as alternative video platforms continue to rise. Given these trends, Comcast wants to ensure it has the right mix of products. - Trefis Team, Forbes

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