Marlo Thomas Carves a Niche on Internet TV

In these relatively early days of web video, media companies are experimenting with a multitude of programming. Ms. Thomas and AOL executives say they believe the popularity of “Mondays With Marlo,” which averages half a million views per episode, comes from its focus on attracting an audience of women older than 35, a demographic largely ignored by digital media companies. The show’s viewers submit questions on specific topics tailored to each celebrity guest. - Leslie Kaufman, The New York Times

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