Amazon Denies Rumor That It's Launching Free Streaming Video Service

That all said, the launch of a free, ad-supported service would run contrary to Amazon's goals of getting as many users signed up for its $99-yearly Prime service. Not only do the shipping deals serve as an incentive for those to sign on board, but access to the company's existing streaming service – including exclusive programming like Betas and other shows that the company greenlights for production – are a few extra carrots that Amazon dangles over the head of potential Prime purchasers. - David Murphy, Pcmag.com

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