Over the top: the new war for TV is just beginning

Eventually HBO will wake up and realize it needs an icon on the Apple TV homescreen next to Hulu and Netflix because otherwise people will simply pirate Game of Thrones. Eventually Comcast will notice that it’s been consistently losing cable subscribers since 2007 and limiting its market to the places where it has wires in the ground isn’t going to reverse that trend. Eventually someone at Cox will point out that they have 4.6 million cable box subscribers but there are 40 million Xbox 360s connected to the internet. And unless these companies figure it out soon, the rival ecosystems being built by Apple and Microsoft and Google and Amazon and everyone else will eventually just eat their lunch. - Nilay Patel

via Streaming-TV http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top