Simple.TV readies release of new Roku and iPad app, partners with Rovi for cloud DVR

Simple.tv doesn’t just want to get its apps to work better. The company also inked a partnership with Rovi to add Simple.tv to online video offerings powered by Rovi’s entertainment store, which is basically a white label provider powering things like Best Buy’s Cinemanow movie rental platform. This could theoretically be used by video download stores to build apps that offer movie rentals as well as access to live TV and DVR functionality. - Janko Roettgers

via Streaming-TV http://gigaom.com/2013/06/11/simple-tv-ipad-app-rovi-partnership/