Cable giants embrace innovation to battle cord cutting

Cable distributors "have very little ability to push back on the escalation in their costs. But they're hearing from their end users that prices are increasing too fast; they're between a rock and a hard place." Addressing those concerns at the National Cable Show in Washington, D.C., the cable distributors showcased all sorts of new technologies to give their subscribers greater value for that monthly cable bill, and keep them hooked. - Julia Boorstin

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